AI Isn't Just for Tech Bros: Why Every Woman Entrepreneur Needs It
The AI Gender Gap: Why Women Are Missing Out
Men are automating, scaling, and optimizing their businesses with AI while too many women entrepreneurs are still stuck in manual mode. That’s a problem. AI isn’t just a shiny new tool—it’s a business game changer, and if you’re not using it, you’re leaving money, time, and opportunities on the table.
The AI gender gap is real. Studies* show that:
Only 13.8% of AI research papers are authored by women… a number that hasn’t improved in years.
Women are significantly less likely to use AI tools in their businesses than men, even when they have the same access.
This gap isn’t just academic. It’s costing us real business growth. While men use AI to scale faster, automate workflows, and gain an edge, many women hesitate because they feel AI is too technical, overwhelming, or "not for them." That stops now.
If you're a woman entrepreneur and you’re not leveraging AI yet, ask yourself why. If the answer is that it feels intimidating, like tech isn’t your space, or because some mediocre man on LinkedIn made you feel like you don’t belong—let’s shut that down. You do belong, and I’m going to show you how to start using AI right now.
Three Ways to Start Using AI Today
AI isn’t just about efficiency—it’s about working smarter, making more money, and showing up consistently without burning out. Let’s get into the practical ways you can use AI in your business today.
1. Use ChatGPT for Content Creation
For Service-Based Businesses (Coaches, Consultants, etc.)
Struggling with content ideas? Instead of spending hours brainstorming, let AI do the heavy lifting. Use this exact prompt in ChatGPT to generate high-impact content ideas:
Copy + Paste This Prompt:
"You're a marketing strategist for online coaches. Identify the top three pain points they face in 2024—focusing on lead gen, client retention, and content burnout. Then, suggest three content ideas to solve these issues, including the best format (blog, social post, webinar) and a compelling hook. Keep it clear, actionable, and no fluff."
ChatGPT will give you structured, actionable responses that cut through the noise. No more staring at a blank screen.
For Product-Based Businesses (Ecommerce, Creatives, etc.)
Let’s say you’re a wedding florist trying to attract overwhelmed first-time brides. Here’s how you can use AI:
Copy + Paste This Prompt:
"You're a social media strategist for wedding florists. Generate 20 Instagram post ideas that educate first-time brides who feel overwhelmed by floral decisions. Focus on common questions about budgeting, flower selection, seasonal availability, and styling. Ideas should be clear, engaging, and designed to position the florist as a trusted expert."
In seconds, you’ll have a full list of content ideas. Some will be gold, some won’t—but that’s the point. AI is your brainstorming partner that never runs out of ideas.
2. Use AI for Market Research
For Service-Based Businesses
Want to stand out in a crowded coaching or consulting space? AI can help you find gaps in your market that no one else is addressing.
Copy + Paste This Prompt:
"You're a market analyst specializing in [insert your niche]. Identify the top business coaches in this space, analyze their unique selling points, and highlight key gaps in the market. Focus on opportunities for differentiation and untapped needs. Keep it sharp, strategic, and actionable."
This isn’t about copying—it’s about positioning. Maybe every coach in your niche is focused on high-ticket sales, but no one is helping beginners. Or everyone is obsessed with Instagram, but no one is leveraging LinkedIn. AI helps you see the gaps so you can fill them.
For Product-Based Businesses
Trying to stand out as a wedding florist in a crowded market? AI can analyze competitors and help you carve out a niche.
Copy + Paste This Prompt:
"You're a market researcher specializing in the wedding industry. Research the top wedding florists in [insert location] and analyze their strengths, unique selling points, and customer offerings. Identify gaps or unmet needs in their services that a new florist could capitalize on. Keep it strategic, specific, and focused on differentiation."
Maybe no one in your area offers eco-friendly bouquets or culturally specific floral designs. If that aligns with your brand, congratulations—you just found your competitive edge.
3. Use AI for Personalized Client Experience
AI isn’t just about automation—it’s about making your business feel personal at scale.
For Coaches & Service Providers: Onboarding New Clients
Manually writing the same onboarding emails? AI can automate them while still feeling warm and engaging.
Copy + Paste This Prompt:
"You're an expert email copywriter specializing in client onboarding. Write a warm, engaging three-part email sequence for a business coach welcoming a new client. Each email should feel personal, build excitement, and outline clear next steps. Keep the tone friendly yet professional, and make sure the client feels supported and ready to take action."Now, instead of rewriting the same emails, you tweak them once and let AI do the rest. That’s hours of work saved.
For Product-Based Businesses: Upgrading Your Visual Content
AI isn’t just text—it can upgrade your visuals, too. Canva’s Magic Grab lets you remove backgrounds, isolate objects, and make your product photos pop—without needing Photoshop.
Use AI Like This:
Take a product photo
Use Canva’s Magic Grab to remove distractions
Create a clean, high-quality image for your website, Instagram, or ads
It’s about making the most of what you already have—without extra effort.
AI Isn’t the Future. It’s the Present.
If you take one thing away from this, let it be this: AI isn’t just for tech bros. It’s for you. It’s for women entrepreneurs who are ready to work smarter, not harder—who are done with burnout and manual grunt work.
This week, I challenge you to try one AI tool from this list. Open ChatGPT, test a prompt, or use Canva’s AI-powered features. Don’t wait for perfection… just start!
And if you’re ready to take AI to the next level, join the waitlist for AI Queens Society. Inside, we go deep on advanced AI strategies, automation hacks, and powerful ways to scale your business.
The women who harness AI today? They’re leading the next era of business.
Are you in?
Harvard Business School: “Global Evidence on Gender Gaps and Generative AI”
World Economic Forum: "Why we must act now to close the gender gap in AI" 